Hatch Baby Grow Smart Changing Pad and Scale

Describe your product in 3 words.

Confidence through knowledge

How did you come up with the idea for this product?

When my first baby, Maya, was born, I was set on breastfeeding her. I knew all the benefits, had taken a breastfeeding class, and felt prepared. After she was born, I realized I needed more support. I couldn’t tell if she was eating enough or if I was making enough milk. After yet another trip to the pediatrician’s office to weigh her, I knew there had to be another way. The idea for Grow came out of my experience, and the experience of so many other breastfeeding moms. Our mission is to making caring for babies a little easier, using technology, data, and design to make smart products for babies and the parents raising them.

What makes your product special?

The experience of bringing home a baby – the excitement, the joy, the late nights – there’s nothing like it. Grow is making the experience of caring for a baby easier for parents by providing them with the knowledge that their baby is eating and growing like they should be. We are excited to be pioneering the smart nursery and supporting parents in raising happy, healthy babies.

What has been the best part of your startup experience?

The most inspiring part of this experience has been getting feedback from parents using the Smart Changing Pad. All the late nights of startup life are worth it when we hear from people like Jane, the mom of an extremely premature baby boy who is relieved to see that her son is continuing to put on the weight he needs to, all from the comfort of her home, and Elaine, who wrote to tell us that she nearly gave up on breastfeeding but stuck with it because the Smart Changing Pad gave her the confidence in her ability to produce enough milk. We love hearing stories. If you have one to share, please let us know! You will make our day.